What is Personal Branding? (With Examples)

What is Personal Branding? (With Examples)

Branding

What is Personal Branding? (With Examples)

Personal branding is shaping how people see you in public. It is the process of building your reputation and creating an image of yourself for the outside world.

Think about how some of the most well-known brands are seen by the public.  Nike, for example, has established a brand around athletes and high-performance products. You also must consider how you represent your personal brand when communicating with your audience online.

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What is the Significance of Personal Branding?

Your personal brand revolves around having something that no one else has. It could be skill, experience, or outstanding achievements. Creating a personal brand allows you to highlight the benefits and skills you offer.

Creating a personal brand is particularly popular among influencers. They can develop brands that people would appreciate using their names and experience. Selena Gomez, Ariana Grande, and Kylie Jenner have used their fame and influence to launch successful cosmetics lines.

What makes personal branding so popular? Simple! A personal brand is easy to recognize. Subscribers might automatically become prospects because they are familiar with the influencer. And they value the experience and knowledge coming from the influencer. Hence, a personal brand has a global footprint and the confidence of millions of people.

Three Pointers for Successful Personal Branding

You can find many advice on the internet that explains what you should do to have the best outcomes in your branding. We’ve chosen the essential points to remember.

1. Make Your Brand Unique

It’s time to develop a brand personality if you’ve chosen a suitable niche. It should incorporate your point of view and features that set your brand apart from hundreds of others. You ought to be aware of when and with whom to interact. Your voice tone is also very important. That’s why videos are the best form of content to promote your personal brand on the digital web today.

2. Solicit Endorsements from Influential People

You can ask others to promote your company if you’ve established a distinct brand identity. Asking for aid from influencers is a superb option. They have a large following of people keen to try new products and trust them. Instagram, LinkedIn, and Facebook are the top channels for endorsement.

3. Create a Powerful Internet Presence

Your team, marketing tools, and platforms provide a solid foundation for your brand’s growth. Engage your audience by being active on social media and sharing various content. All these demonstrate your openness to customers and readiness to answer queries.

7 Golden Guidelines for Personal Branding

It is possible to get it right with personal branding if you follow these guidelines:
  • Have a focus.
  • Be sincere.
  • Tell your story.
  • Be consistent.
  • Don’t be afraid of failing.
  • Make a positive impression.
  • Keep your brand alive.

Examples of Personal Brands

Personal branding master Gary Vaynerchuk, as “Gary Vee,” is a boisterous businessman. He tells it like it is and isn’t afraid of self-promotion or voicing his thoughts loud and clear.

 

Mark Cuban is the owner of the Dallas Mavericks, a serial entrepreneur, a billionaire, and the host of the popular reality show Shark Tank. Cuban has developed several companies, but his personal brand typically takes precedence. We recognize him for his strong opinions and dedication to whatever he undertakes.

 

Elon Musk: the CEO and founder of SpaceX and Tesla. And we often link his personality to the names of his businesses. Now, he is a superb example of technology-related careerist personal branding. And it is a sure thing that we will remember him for a long time to come. 

 

Marie Forleo’s brand is another example, built on her quirky personality and inspiring attitude. Her personal brand is well-designed, honest, and focused on empowering female entrepreneurs.

 

These are just four examples among many. How individuals shape their personal brand relies on the image they want to project and the goals they want to achieve. Personal branding can take many forms.

Final Thoughts

However, personal brands don’t just appear out of thin air. It takes time and effort. Your personal narrative must be in your hands, and you must be sure of what you want to say to your audience.

Get a handle on personal branding best practices before moving on to other aspects of your career. Be a source of helpful information for your followers, and we guarantee a successful experience branding.

To read more about how to develop a Personal Branding Strategy, check out Develop a Personal Branding Strategy in 2022 (with Examples) article.

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