Develop a Personal Branding Strategy in 2022 (with Examples)
May 26, 2022 2022-05-26 17:18Develop a Personal Branding Strategy in 2022 (with Examples)
Develop a Personal Branding Strategy in 2022 (with Examples)
It’s 2022, and with the rise of social media, web presence, and digital influencers. You likely already have developed a personal branding strategy. Here are some suggestions for taking things to the next level.
A strong, unique, and cohesive personal branding strategy is no longer reserved for people like celebrities, athletes, and high-level professionals. Businesses and individuals have started differentiating themselves with personal branding strategies in new and subtle ways on social media and via other digital content.
Nearly anyone can become a “thought leader” in a specific niche with the right strategy. While it won’t happen overnight, there are simple techniques that can be employed to develop a strong personal brand. We’ve gathered a list of ideas at the end of this article that you can try with real-world examples to give you a headstart.
Table of Contents
What is a Personal Branding Strategy?
No two branding strategies should look the same! However, most modern personal branding strategies are rooted in content. As they say, content is king these days.
Here are a few ways that you can refresh your personal branding strategy in 2022.
3 Ways to Uplevel your 2022 Personal Branding Strategy
1. Refresh your Personal Website
First and foremost it’s time for a facelift of your current personal website (or the creation of one if you’re lacking one). This is where your audience will find you, learn more about you, and help you create inbound leads for opportunities in the field that you’re wanting to break into. Don’t be afraid to infuse some personality and uniqueness into this website as it’s a direct representation of your personal branding strategy.
Here are some examples of well-designed personal branding websites:
- Neil Patel – Digital Marketing Guru: Neil is well-known in the digital marketing sphere for his mastery of content marketing and personal branding. His website communicates his stellar ability to provide valuable content to readers with an obvious and in-your-face bio right on the homepage. It’s hard not to get a grasp on Neil’s personal brand when you visit his website.
- Melanie Daveid – Designer and Artist: Melanie Daveid’s website is a stunning piece of art (which communicates to you just how great she is at her job as a designer and artist). If you’re looking to set yourself apart in a specific industry – embrace that uniqueness to the fullest on your website. Don’t be afraid to demonstrate the ways that you’re already setting yourself apart in your work.
- MrMoneyMustache – Personal Finance Expert: This website looks a bit gimmicky at first glance but it communicates MrMoneyMustache perfectly to his audience. An everyday guy ready to provide easy-to-understand finance information for you and your family. Nothing too professional, nothing too intimidating, matching his own aesthetic and style of work.
2. Use your Own Stories and Voice
This strategy works for about 99% of personal branding strategies because it communicates to your target audience in a thoughtful, genuine, and honest way. Whether you leverage your story on your personal website or in content beyond that (interviews, podcasts, television segments, YouTube, social media) – use what is unique about you in your content.
Become an expert storyteller about yourself. Don’t be afraid to share who you are, where you’ve come from, and where you’re headed. Your audience wants to connect with you!
Here are some examples of great branded stories:
- Apple’s 1984 Campaign: An iconic digital marketing campaign that brought Apple onto the scene with their Macintosh personal computer.
- Dollar Shave Club’s Impeccable Storytelling: This company went from zero to hero simply by communicating its message honestly and embracing a lot of humor along the way. Dollar Shave Club’s story is wild and continues to attract new and loyal fans every day.
- Gary Vaynerchuk’s Personal Hustle Stories: Gary isn’t everyone’s cup of tea but he embraces that. He wields the power of video and informal speeches to communicate with his audience. What makes Gary’s presence so powerful is his ability to craft a story that always has an “I did this and saw this result” component.
3. Reevaluate your Social Media Content
Consistency is key when it comes to social media content. While it may be your style to post informal social media content, there’s something to be said about having a solid posting schedule and content strategy behind your work. Your social media should also be synchronized with your personal branding on your website as much as possible. Work to match your handles or account names as much as possible to your brand and make yourself easy to find across all channels.
2022 is also the year of deciding your platform (or two) and doubling down on great content across those areas. Don’t do everything at half-effort – focus your full efforts on the channels that make sense for you, your audience, and your personal branding strategy.
Here are some examples of great social media content:
- Erin Mae Henry: Has a beautiful, cohesive, and incredibly effective social media strategy that draws you into her fitness and personal growth world. Erin’s preferred channels are YouTube and Instagram.
- Alex Fasulo: This six-figure freelancer has created a dozen businesses from her entrepreneurial spirit. Her personal “break the 9-to-5” brand has been thriving on social media sites like TikTok and Instagram.
- Alex Moe: This influencer’s personal brand was born out of his Starbucks barista job and ability to teach others how to make delicious coffee drinks. His preferred platform is Instagram and he’s amassed a huge following.
Conclusion
And just like that – you’ve leveled up your personal branding strategy in 2022. Will you give any of these methods a try? Do you have any other tips or tricks for creating a unique personal brand? We predict this personal branding realm will only continue to become more important as we move through the 21st century.
To read more about the different types of Branding Strategies , check out The 5 Different Types of Branding Strategies article.
