The 5 Different Types of Branding Strategies

The 5 Different Types of Branding Strategies

Branding

The 5 Different Types of Branding Strategies

Your brand is a visual representation of your company and packs a big punch. Good branding has the power to be extremely influential to potential customers. Research shows that 81% of consumers say that they need to trust a brand before investing in them.


Your brand is more than just some colors, fonts, and an aesthetic logo. It’s the essence of who you are as a company. There are many brand strategies to consider when choosing how to present yourself to consumers. Understanding the foundation of each strategy will help elevate your brand to the next level. But first, the basics.

Table of Contents

What is Branding?

Branding is the promotion of a product or company by design. This marketing practice helps consumers determine the difference between products available to them. Branding is a name, term, or symbol that represents a company and is consistent in all marketing materials.

5 Different Branding Strategies

When determining a brand strategy, you must look at the whole picture of what you are trying to promote. You have to think of brand purpose, vision, voice, and values when deciding on a brand strategy. You should also consider your target audience and research what brands they relate to the most. From corporate branding to personal, here are the top 5 branding strategies to consider.

Personal Branding

Personal branding is a brand strategy used by a person to promote themselves as an industry expert. This brand strategy is often used to establish someone’s personality or character. 

 

A lot of celebrities and athletes have brands that people associate themselves with. However, this brand strategy isn’t just reserved for individuals with a big following. Anyone can develop a personal brand to shape their public perception.

Corporate Branding

Corporate branding is the brand strategy used by corporations to promote their core values and philosophies as a business. This brand strategy is how a corporation presents itself to consumers and has the potential to be extremely influential if done correctly.

Nike is a great example. Their check symbolizes inspiration, not just athletic gear. Nike’s brand strategy connects with active individuals who don’t back down and “just do it.”

Retail Branding

Retail branding is a brand strategy centered around who your company is through its physical store. When customers walk into your retail store, you want them to have the same experience at every location. It means furniture, lighting, decorations, etc.

 

They are all taken into consideration for this brand strategy. A unique physical experience will give you a leg up on the competition.

Product Branding

Producing branding is a brand strategy that focuses on making one single product recognizable and distinct. Consumers can identify your brand easily when you have a distinct product. Apple is the perfect example of this, as everyone can identify an iPhone.

Service Branding

Service branding is a brand strategy that leverages the needs of its customers by selling top-tier services. Service branding sets your company apart from competitors by offering a one-of-a-kind experience. Chick-Fil-A is known for its supreme customer service, and it’s become synonymous with its brand because of it.

To read more about Branding Strategy Development , check out Step By Step Guide: Branding Strategy Development article.

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