Top Tools to Help you Define and Monitor your Digital Marketing KPIs
Top Tools to Help you Define and Monitor your Digital Marketing KPIs
Key performance indicators (KPIs) are the easiest way to track your business metrics over time. Utilize these tools to make it easy!
One of the most important (and often forgotten) pieces of a digital marketing plan is the reporting and goal-setting. Without Key Performance Indicators, many digital marketing teams feel like they’re floundering in a sea of endless content creation, sales strategies, and ad campaigns.
KPIs and metric measurements can help your team to hone in on what is most successful over time. You can also use this data to create new and innovative ways to reach your target audience and create more conversions over time in your digital marketing funnel.
Table of Contents
Most Common Digital Marketing KPIs and Metrics:
- Sales Revenue
- Web Traffic Sources
- Inbound Leads (Hot/Warm/Cold)
- The Webpage or Content Views
- Cost per Lead
- Returning Website Visitors
- Total Conversion Rate
- Ad Click-Through Rate
- Customer Acquisition Cost
- Customer Lifetime Value
Tools for Measuring Digital Marketing KPIs
Web analytics is crucial to grow your business or website. This is true regardless if you are offering a product or service as part of your digital marketing strategy.
Google Analytics provides a great (and free) tool to track your customer’s behavior, online content performance, device functionality, location of customers, user experience, and more.
The best part of Google Analytics is the free courses that they offer to help aspiring digital marketers learn how to use the platform for their needs.
2. Social Media Platforms (social media)
3. Customer Relationship Management Software (sales)
CRM software is great to help monitor your sales funnel if it’s not fully digital. Monitoring the progress of your sales team and ensuring that your marketing efforts are properly supporting their needs is incredibly important in your overall KPI management as a business.
CRM can also help you track your customer satisfaction over time and monitor complaints or feedback on various aspects of your business in real-time.
4. Email Management Platforms (email)
If you’re engaging in email marketing and have amassed a database of email subscribers, then be sure to leverage the back end of your email management software. For example, Mailchimp has a great data tracking system that can assist with your KPIs around conversions, database growth, and content creation moving forward.
5. Specialized Third-Party KPIs Measurement Tools
If you’re looking for something more specific to your business needs or demands – there are dozens of platforms out there depending on the industry and type of data you’re looking to measure. Here are some of the more popular selections for third-party KPI measurement tools.
- Klipfolio: A customizable dashboard that can streamline your various metric sources such as social media and website performance.
- Cyfe: Meant to monitor your funnel, sales, and consumer traffic over time.
- Mixpanel: Designed for E-commerce websites that are looking to view sales and funnel metrics.
- Raven tools: An SEO-specific tool that combines valuable analytics.
- Geckoboard: Great for project managers who are measuring the performance of a digital marketing team across the board.
Conclusion
Without KPIs, it’s hard to properly optimize a digital marketing strategy over time. Most successful businesses do a great job of monitoring their data, analytics, and targeting important KPIs for the longevity of their business. KPIs can also be a great team motivator as you work together to meet your goals and push the business forward to success.
To read more about increase E-commerce sales, check out How to use videos to increase e-commerce sales? article.
