How to use videos to increase E-commerce sales?

Video marketing is one of the most potent weapons in your online marketing arsenal. Video is everywhere today: social media, search engines, and even Google’s product pages. A video is an effective tool for pitching your product or as an alternative to evergreen content creation (such as product reviews). Customers are 64% more likely to buy a product after watching a video about it. So you can see why video marketing has become so popular. Today we’ll look at how to use it to increase E-commerce sales.

Showcase your products

If you have a product that is difficult to explain or imagine, video marketing can be a great way to help your audience understand what you have to offer. A customizable product, for example, can be challenging to explain in text or images, but with the right video, users can imagine themselves with the product in their hands.

The same goes for products that are hard to use or require assembly. If it’s hard to convey how your customers will interact with your product with words or images, a video could be the perfect solution for them.

Sellers can also use video marketing to target different buyer personas based on their preferences. Some people like watching videos, and others like reading content. For each type of buyer persona (and there are many), video is a great way to engage that specific type and influence their purchase decision.

As an E-commerce seller, you can benefit from adding video content to your website because it allows your users to engage with your products in real-time.

Grow the buying audience

Ecommerce sales can benefit from videos because you can share the videos on all of your marketing channels, and they’re more engaging than plain text. When you want to increase sales, you can create a clear call to action so that potential customers know what to do after they watch.

Social media channels like Facebook, Instagram, and YouTube are great ways to grow your audience. Nothing stops you from posting it on all different platforms when you create a video.

This creates multiple streams of people who can find your website, online store, or product pages. When you write a blog, it’s possible to post snippets of your content perhaps, but you can’t expect someone to read a detailed description on Instagram or Facebook.

It is more common to draw someone in using visuals like video, which keeps people’s attention much longer than text.

Live-stream

Shoppers are social creatures — they like to talk, ask questions and share their experiences with other shoppers. Ecommerce retailers can use video marketing to fill this need for more social interaction because videos allow customers to interact with your brand uniquely.

Live-streaming is particularly good at communicating in real-time. You can answer customer questions, showcase products, and provide demonstrations on the fly. This can be a great way to engage potential customers or build stronger relationships with existing ones.

You also immediately remove barriers for your customers to purchase, increasing sales and building trust.

If you’re willing to go online and stream live, it shows you can stand behind your product and believe in what you’re selling.

Conclusion

The best thing about all this is that creating your eCommerce videos isn’t too challenging. The videos you make don’t have to be professionally produced, but they need to be interesting.

The point of these videos is not to fill your viewers with information; instead, they should be designed to encourage viewers to take a particular action.

If you aim to increase sales, navigate product-related content that will offer shoppers the information they need to make a purchase decision.

If you want to build brand awareness or provide more general information, create content that answers questions or fills in knowledge gaps on essential topics related to your goods or services.

To read more about the latest E-commerce trends, check out Latest E-commerce Trends in 2022: What You Need to Know article.