SEO Techniques to Increase Organic Traffic Focus

Driving traffic to your website doesn’t have to be only through paid content or paid advertising efforts. There are ways that you can make your existing content, web pages, and social media content into website traffic drivers organically. The major benefit of organic traffic is that there is no implied sale in the initial interaction with your target audience.

The potential consumer has found your content on their own – meaning that they are already inherently interested in what you’re offering. This is known as a “warm lead” in the marketing sphere and is ranked more valuably than a lead that comes from paid advertising.

The key to increasing organic traffic is employing search engine optimization (SEO) techniques. Mastering the right SEO techniques can help drive your organic traffic to the next level in 2022 which will ultimately impact sales, leads, and total conversions.

What are SEO Techniques?

Simply put, SEO techniques are the methods used to affect a search engine to rank your website or content higher than others in the algorithm. Google makes hundreds of changes to its search engine algorithm every year and this affects how content performs (even if it was performing well in the past). The key is to unlock this matrix year-over-year and stay updated on SEO techniques.

If you’re looking to drive more organic traffic – try some of these SEO techniques.

Important SEO Techniques in 2022 for Organic Traffic

1. Upgrade and Optimize Existing Content

It’s 2022 and you almost certainly already have existing web, blog, and social media content. Take a full audit of those areas to see where you can upgrade and update things. Input keywords and key phrases throughout your website and social media profiles. Actively do your research ahead of this update while keeping SEO in mind across all platforms as you develop future content.

2. Place Keywords in Headings

This is a tip for those who like to bury keywords and phrases throughout their content. Be loud and proud with your keywords by placing them early on in your content – if possible, right in the heading or title.

3. Improve Your E.A.T.

For “expertise, authority, and trustworthiness”. It’s a major piece of the Google algorithm and should be the way that you’re approaching all of your content. Demonstrate your knowledge in your content, clearly include a bio of your article writer including their expertise, and invite or hire experts to contribute to your website.

4. Internal Linking

Creating hundreds of pieces of content is great but it’s even better if you can link them together. If you’ve written articles (or have products available) that are relevant to an existing piece of content on your website… link them! Don’t be afraid to link externally as well if you’ve done extensive research for a blog article but ensure that those links open in a new tab or window and do not take your user immediately off of your website with a single click.

5. Include Multiple Media Types

Writing is great, especially if that’s your niche. But don’t be afraid to explore visual media forms as well. Create videos or include photos to keep your audience engaged. If you’re not confident in front of the camera, get clever with the styles of video you develop. Maybe create a “how to use this product” video that only needs a voiceover from you instead of your physical presence in the video.

6. Improve UX

User experience (UX) matters and Google prioritizes websites that have great user design. Take stock of how your existing user experience is functioning and hire an expert if you need assistance to take it to the next level. UX design is where SEO and organic traffic generation are headed in 2022 and beyond.

7. Prioritize Design for Mobile Devices

Along the lines of UX design, keeping your mobile device users in mind is key as well. A website that doesn’t function well on a mobile device is missing out on over half of the organic traffic that it could receive. Google prioritizes websites that are accessible to all regardless of the style of device that they’re accessing your website on.

Conclusion

Implementing some (or all) of these SEO techniques will undoubtedly impact your organic traffic. It can’t be overstated how important consideration around these SEO techniques is with several businesses still disregarding the strategy behind their content. Don’t get caught up in the churn of content without having a proper strategy. SEO techniques are the best way to work smarter (not harder) for organic traffic.

To read more about SEO Tools, check out Best 5 Tools You Can Use for SEO Competitive Analysis article.

SEO Techniques to Increase Organic Traffic Focus

SEO Techniques to Increase Organic Traffic Focus

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What are SEO Techniques?