The Fundamentals of Digital Marketing
The Fundamentals of Digital Marketing
Digital marketing strategies vary by industry, business size, and overall intent. However, there are obvious fundamentals that span across all areas of business. Let’s check them out.
Digital marketing is a trending term in 2022 (and has been for a while). Almost every business has developed some kind of digital marketing strategy in today’s day and age. It includes anything from email communications to digital advertising to maintaining a website about your product or service.
While many digital marketing techniques are unique to a specific business or industry. Some fundamentals ring true across all areas of business. Here is what we see as some of those fundamental building blocks upon which all digital marketing, content marketing, and B2C marketing is built.
Table of Contents
First, what is digital marketing?
Digital marketing is the promotion of your product/service through any digital means. Essentially, it’s marketing a business on any digital device including tablets, cellphones, computers, and more.
Most often, digital marketing employs traditional marketing techniques in new ways. For example, a business that used to create business-to-consumer (B2C) content on television may now produce that same kind of content on social media platforms.
The popularity behind digital marketing is driven by a data-centric model that allows for better optimization, budget spending, and increased engagement with an advertiser’s content. Digital marketing provides an edge that traditional marketing has not been able to in the past.
Fundamental #1 – Target Audience Personas
Fundamental #2 – SEO (Search Engine Optimization)
A great SEO strategy also helps to increase user engagement with your content and can increase inbound leads and traffic to your website. Be sure to consider keywords, SEO, and other optimization techniques to keep your business top of mind for potential customers.
To read more about the Search Engine Optimization, check out Why SEO is important for business? article.
Fundamental #3 – Content Marketing
Any production of digital content can be defined as content marketing. Whether you’re writing blog content, shooting videos, or recording podcasts – all of this content is defined as “content marketing”. The key here is to remain genuine and authentic in your communications while still keeping in mind your target audience personas. Find where your customer lives and produce content for that arena.
To read more about the Content Marketing, check out Why Content Marketing is essential for SMEs? article.
Fundamental #4 – Consistent Branding and Key Messaging
At the core of a great business is a strong and consistent brand. You must begin with a clear vision (including colors, logo, keywords). It helps to have your target audience persona already developed ahead of your branding creation. If you’re not the most aesthetically inclined person, consider asking a digital marketing or branding expert to help you develop a strong foundation. This is a major fundamental that a lot of businesses do not succeed at.
To read more about the different types of branding strategies, check out The 5 Different Types of Branding Strategies article.
Fundamental #5 – Clear and Measurable Campaign Goals
Without clear goals, there is no way to measure your business’s digital marketing success. B2C marketing requires some form of metrics and measurements to ensure that you’re on track to hit targets. From the outset of your digital marketing strategy, you and your team should be developing key performance indicators. Measure your success as you go and tweak your strategy to ensure that you’re on track.
Conclusion
These are the 5 fundamentals of digital marketing strategies that every business should consider as they move forward in 2022. It’s never too late to develop a better B2C marketing strategy and these 5 fundamentals are a great place to start!
To read more about which Marketing Tools you need for your business, check out 5 Essential Marketing Tools for Your Business article.
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