How to Build a Marketing Calendar in 2022?
How to Build a Marketing Calendar in 2022?
Do you want to know how to build a marketing calendar in 2022? If so, here are the steps you must follow.
Table of Contents
1. Choose your Marketing Calendar Host
You must select a reliable host for your marketing calendar. For instance, you can use Google Calendar for your needs. Asana is also another platform suitable for personal and professional needs. Wrike and Monday.com also provide specific marketing calendars to help you.
2. Understand your Goals
It is an essential step to understanding your goals because it will help you determine a superb marketing strategy. You must know what you want out of your campaigns, how to achieve goals, and the time for each task. It will help you create engaging content and post it at the right time.
3. Identify your Strategies
Identifying your strategies will help you maximize the benefits of a campaign. It will also let you know whether your marketing calendar is compatible with such tasks. For instance, your strategy may involve email marketing. Hence, your calendar must allow you to schedule posts for different email channels.
4. Know Your Target Audience
This step will help you choose the right time for scheduling posts on your marketing calendar. The best time to upload your promotion posts during the evening is if your audience includes working men and women. It will ensure that more of your followers see the marketing content.
5. Create Content
You must have content ready before you can schedule posts in your marketing calendar. It is also essential to label the dates if you don’t want to schedule the posts. Besides that, you must at least have an idea about the content if you don’t have it prepared already.
6. Decide the Dates
Finally, choose the dates for promoting your content to email subscribers, social media users, and people on other channels. Also, work around holidays and office anniversaries to ensure they don’t negatively affect your marketing campaigns.
7. Assign Roles
It is another essential step if you have a large marketing management team. You must assign roles for specific tasks and posts to different members on the calendar. For instance, you make some members in charge of posting on social media. Meanwhile, other workers can focus on physical marketing methods.
8. Analyze the Progress
The final step of building a marketing calendar is analyzing the progress. Your team must be up to date with preparing and posting the latest content. You can also run A/B testing for different marketing calendar templates to see which one allows you to be more efficient.
Conclusion
We discussed in this article everything you need to know about building a marketing calendar in 2022. Once you follow these steps, you can simplify your life and enjoy effective marketing results.
To read more about the Digital Marketing fundamentals, check out The Fundamentals of Digital Marketing article.
Related Posts
