An Introduction to Video Marketing
An Introduction to Video Marketing
It’s no secret that video marketing has taken this new digital age by storm. If you aren’t investing in video marketing for your products, it’s time to reconsider. Potential customers are more likely to fall in love with a product or service if they can see how it works. You might have creative imagery and engaging descriptions, but nothing pushes the sale harder than a high-quality video.
Table of Contents
What's Video Marketing?
Why Video Marketing?
The statistics for videos speak for themselves. YouTube has over 122 million active users a day, with an average of 1billion hours of content watched per day. With this guaranteed interaction, there’s no doubt video shapes the way consumers perceive a brand. According to research, more than 50% of customers want to see videos from brands more than any other content.
Using video marketing will also increase conversions in e-commerce sales. Statistics show that having video content on landing pages and ads can increase conversions by 80%. Video marketing is no longer about entertainment, but about the user experience of what your company can provide. Make it a priority!
How to Create an Effective Video
There’s a lot that goes into making a video, so it’s important you have the right steps before executing.
Planning
Who is the target audience? What is the goal? What are the creative requirements? These are just a few of many topics to discuss when planning to create a video to increase e-commerce sales. Without a clear purpose for everyone on board, you’ll find it difficult to execute and end up having to redo a lot of shots. Make sure the entire team is aligned on expectations.
Understand Your Equipment and Set-Up
This does not have to be a difficult process. Knowing the framing, what angles to shoot, and the color balance of your filming device is crucial for editing. These days, iPhones do all the work for you, but having a clear understanding will not only help in direction but also help when finalizing the end product.
Organize and Edit
After shooting your desired content, you want to organize your files in a way that makes sense to whoever is editing. Naming files correctly and ensuring you have every shot that counts will make the editor’s job so much easier.
After you have everything in its place, it’s time to edit the final product. This can be confusing, but thankfully there are many software platforms and apps available to make this process go smoothly.
How to Use Video Marketing for Strategies
Using video to increase e-commerce sales helps your brand tell a story to your audience. The story is whatever you want it to be that’s going to influence your target audience to buy. Using video as a marketing tactic, you can:
- Explain the benefits of your products
- Describe features and functionality
- Show testimonials of satisfied customers
- Tell customers about your business
Having a good idea of who your audience is will determine where to place your videos. There are many great locations for video marketing to increase e-commerce sales, including:
- On your website
- In your advertising
- On your social media platforms
- On campaign-specific landing pages
The potential for video is endless! This is only a bite-sized piece of the pie when it comes to video marketing strategies. However, if you consider these tips, you will be sure to increase your e-commerce sales in no time.
To read more about content marketing, check out Why content marketing is important for SMEs? article.
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