3 Real ways videos help increase your sales
3 Real ways videos help increase your sales
In 2018, telecommunications giant Cisco Systems estimated that by 2022 85% of the internet’s traffic would be from video and similar multimedia sources*.
Considering how massive companies like YouTube, Facebook, Instagram, and TikTok are, it’s easy to understand why.
It’s safe to say that we’re now in an era where we are all the time visually stimulated.
This stimulation makes it vital to go where your audience is if you are a salesperson or marketer. Sales is a challenging world to be in if you don’t know what you’re you’re doing.
In today’s online world, however, sales have become more accessible with the introduction of video content. Video not only has the potential to capture your audience’s attention but also the possibility to convert them into customers by delivering a product or service they want to obtain.
We guess you already considered using video no matter what type of marketing you do. Maybe you’ve even tried it.
If so, there’s been a constant question in the back of your mind: do videos help sales? Well, here are 3 straightforward ways that video can do just that.
Table of Contents
Videos are the best at Storytelling
Videos can tell a story better than any other medium.
Reading requires focus and commitment and sometimes requires a lot of imagination to understand what is going on.
Audio requires your full attention and your auditory senses. Any other sounds that come up can take away from the message or make it difficult to understand.
On the other hand, video engages you visually and employs many of your other senses altogether. In one study about learning, the video was shown to help students remember facts and figures much better than reading or writing*.
Videos let you showcase your product
Video lets you showcase any product or service in the exact way you’d like to communicate with your client.
You can create the ideal or perfect scenario for what you are trying to sell. Your potential clients will be able to understand what you provide for them.
Video also allows businesses to connect more personally with their customers.
A video encourages more engagement from customers because it will enable them to interact with the person behind the company.
Customers feel more connected and less like they are dealing with a faceless entity when they can interact with the business owner or someone who works at the company.
Videos increase trust and credibility
An essential thing for you and your sales team to know is that video can help increase trust and credibility. Video allows you to present your product authentically, which resonates with the viewer.
When you see a video with a CEO who firmly stands behind their product or shows that they genuinely understand what the customer cares about, this speaks volumes for the company or brand.
It would be difficult for your company to fly your CEO to all of your different prospects, but sending a video would be just as effective in many cases.
Bonus: Video increases your reach
In some industries, it’s impossible to show your product unless you are at a trade show or can travel to a specific location or facility.
Video removes many of these barriers for your prospects.
Think of a drone video that can show your large facility or a brand new product that is still in the development stage.Still, you can create a prototype to capture video and start sales without worrying about your produce leaving the facility.
Only video could do this! And it also can be shared all over the world!
Takeaways
If done right, videos can help your business grow through increased sales.
Don’t just stop posting your video on your website, either. Post it to social media, as well.
You may find that sharing the same video on multiple platforms will increase your reach and views, and leads. Videos are a notable investment, as they can help boost your sales and improve interactions with your clients.
Whether online or otherwise, you’ll benefit from using video to communicate your ideas in the most widely accessible way possible, no matter what type of business you run.
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