Hell Yeah! Nowaydays the SEO is very important. If you’re interested in driving traffic to your website, you’ve got to be using SEO to your advantage. Here’s why!

1. Organic search results on search engines: While it may seem like money dominates most corners of the web, SEO is where things are different. Organic search results are based on a search engine’s ranking formula rather than paid advertiser bids. Companies can’t pay for their page to rank higher in organic search results. The stronger the SEO, the better the organic result. This is different to pay-per-click ads (PPC) which are paid ads shown on a search engine’s results page. You know the ones – they scream ‘Ad’ and most people tend to ignore them and opt for the organic results instead.
2. Quality of traffic: Having many people visit your website is phenomenal, but it ultimately means nothing if your visitors have no relation to your product or service. You want people to engage with your website and purchase what you’re selling. SEO allows attracting relevant people and demographics to visit your page instead of random traffic. It converts to a higher rate of sales!
3. Positioning of organic search results: Think about the last time you Googled something. Now think about how many pages of search results you bothered with. 1? Maybe 2 if you were desperate? Most people don’t go past page 1 when searching for something on a search engine. This is why it’s important for your website to be ranked as high as possible to drive traffic to your page. The better the Search Engine Optimization strategy your website has, the higher it will rank on Google, Bing, and more.