How to Sell on Facebook Marketplace: Growth Hack

Selling things online has never been easier thanks to the boom of e-commerce. There are so many easy ways to sell things online, from eBay to Amazon. Perhaps the most underrated platform is Facebook Marketplace.

Since its launch in 2016, Facebook Marketplace has been the go-to shopping experience for people to buy and sell locally. There are a lot of things to consider when selling on Facebook Marketplace. Here’s what you should know before taking advantage of this opportunity.

What is Facebook Marketplace?

Facebook Marketplace is a safe, and easy-to-use platform to sell anything from used vehicles to home rentals. Out of Facebook’s 2.8 billion monthly active users, 800 million of those use Marketplace. Because of its origins as a local selling platform, people often categorize it as the platform to sell used items. While that may be common, Facebook Marketplace has shipping capabilities, making it a hub for retail arbitrage.

Who Can Sell on Facebook Marketplace?

The simple answer is everyone can sell on Facebook Marketplace, all you need is a Facebook account. Facebook Marketplace is for people who want to get rid of things they don’t put into use, but it’s also for businesses, e-commerce sellers, and entrepreneurs.

Unlike other reselling platforms, Facebook Marketplace charges zero fees for selling your products locally. When a customer orders your product and you ship it, you will have to pay for the 5% production price. This minuscule cost makes listing products a no-brainer.

Why Facebook Marketplace is Good for Businesses?

Facebook Marketplace represents a huge market with its many monthly active users. This is an advantage to any business and opens many doors for potential profit. Thanks to Facebook’s search abilities, you will be able to reach people who are genuinely interested in your product.

You can also establish one-on-one connections with potential buyers. When you post a listing on Facebook Marketplace, buyers can message you about your product, giving you the ability to connect and answer any questions to close the business.

Facebook Marketplace is also free for all businesses to manage and list their products. You can list your products quickly and streamline the conversion funnel to boost sales. On top of this, using Facebook Marketplace also increases brand visibility to a new audience.

How to Sell on Facebook Marketplace?

Selling on Facebook Marketplace is quite simple, and the app basically walks you through the process as you list your products. You should first set a reasonable price to ensure your item sells on time. Take high-quality photos of your products to make what you’re selling appealing to potential buyers. Make sure it’s an accurate image.

After setting that foundation, write a captivating description of your product and how it can provide value to a buyer. Using keywords and search tags will increase the visibility of your listing, so make sure you do your research on what people are looking for. After posting, respond to inquiries quickly and be willing to negotiate. Treat this like any other business exchange.

Conclusion

Facebook Marketplace is an excellent place for businesses to sell their products to interested buyers. This simple platform makes shopping and selling easy for both parties. All you need is a Facebook account!

To read more about increase E-commerce sales, check out How to use videos to increase e-commerce sales? article.