Facebook Ad Targeting: Become an expert in 2022
Facebook Ad Targeting: Become an expert in 2022
Facebook is the most effective digital advertising channel for conversions. Thanks to the billions of people who log onto Facebook every day, the opportunities for growing your business are endless when running ads on the platform. Facebook’s dynamic functionality makes it the perfect platform for versatility in your ads.
To run a successful Facebook ad campaign, you must master Facebook ad targeting. Understanding ad targeting will get your ads in front of potential customers who are most likely to invest in your brand. Facebook’s targeting system helps you get down to finding the ideal customer. So how do you navigate this?
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Why Use Facebook Ads?
There are over 3 million businesses that advertise on Facebook, and the platform is the most used for a reason. Facebook is a great way to grow your business, expand your reach, and find your ideal customer through its advertising. The most notable benefit of advertising on Facebook is its targeting capabilities. Facebook ad targeting allows you to choose location, demographics, age, gender, interests, behavior, etc.
Types of Facebook Targeting Audiences
There are three types of Facebook ad targeting categories when building out your Facebook ads. Core audiences are the default ad type in ad manager, where you can target by location, demographics, interests, behaviors, and connections. It is perhaps the simplest targeting option.
Custom audiences are a combined audience of your data and Facebook’s data. These audiences are people who have visited your website or a list from your CRM, combined with behavioral data on Facebook. Lookalike audiences are audiences who are similar to ones you have already created.
Facebook Ad Targeting Strategies
1. Targeting by Core Audiences
Get familiar with your audience’s purchase behavior and life events through core audience targeting. You can tap into buyer profiles, clothing preferences, food lovers, and more with Facebook subcategory options. In addition to this, you can also explore the life events of your ideal audience with Facebook life events category options. Getting creative with this will help you narrow down the interests of your ideal audience.
2. Targeting by Custom Audiences
Connect with your existing audience on Facebook through custom audiences. Custom audiences are created by uploading your customer phone list, email subscriber list, or website visitors to Facebook. You can target or exclude lists and even target a subset of each list using Facebook ad targeting parameters. The options are endless!
3. Targeting by Lookalike Audiences
To read more about increase E-commerce sales, check out How to use videos to increase e-commerce sales? article.
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