How to Make YouTube Shorts - Jasmin Marketing

Video content is essential in today’s multimedia world. Consumers increasingly expect videos as they navigate through websites and social channels of brands they are interested in. The majority of businesses today recognize this and have already started incorporating video strategies into their marketing mix.

A brand that knows this concept better than most is YouTube, so it is not shocking to learn that keeping up with all video trends. Following the success of TikTok and Instagram Reels, YouTube has launched YouTube Shorts, a similar concept to the short-form video apps.

What Are YouTube Shorts?

YouTube Shorts are vertical short-form videos, with features like video segmenting, in-app recording, and sound overlays. Using YouTube’s built-in tools, you can create, edit, add popular music, add animated graphics, incorporate text, and compile a 15-second clip for your YouTube Short.

Similar to platforms like TikTok and Instagram Reels, users can share, like, dislike, or subscribe to your channel via YouTube Shorts. It’s important to note that YouTube has millions of hours worth of branded content, so YouTube Shorts could be worth your investment.

How to Make a YouTube Short

Step one is downloading the YouTube app on your phone. You can only make YouTube Shorts natively in the app. You can download the app from the app store on your phone, then log in using your YouTube credentials, or make an account if you don’t have one already.

Step two is to start creating. By tapping the + icon in the app on the homepage, you’ll have the option to record a short, upload your video, or go live. For other effects, browse the toolbar on the right of the screen after recording or uploading your video. Similar to TikTok, there are many functionality options to YouTube Shorts, allowing you to speed up, slow down, add music, and even add a background to your video if you wish. All of this is in the tools section upon making a YouTube Short within the app.

Step three is finalizing and posting your YouTube Short. Once you have finished editing it to your liking, look over everything and make sure it’s exactly how you want it. Upon finalizing, tap “upload short” to publish your video. It’s that easy!

Ways to Use YouTube Shorts for Business

There are many ways to utilize video in your marketing strategy. YouTube Shorts are ideal for reaching customers with small attention spans and to showcase your brand’s creativity. One way to incorporate YouTube Shorts into your video strategy is by promoting your regular channel. When you post a short, it has the potential to grow your audience by more views, which will lead them to your regular YouTube channel. Due to YouTube’s algorithm, posting a YouTube Short will help increase the number of people exposed to your brand.

Another way to incorporate YouTube Shorts is by showcasing your brand’s authentic side. Behind-the-scenes looks, company events, product launches, or even workplace updates are a perfect way to give your customers a small taste of your brand’s culture.

YouTube Shorts should be a part of your digital strategy, and it’s never too late to start incorporating these benefits into your plans. Do your research and keep an open mind to the possibilities of reaching a bigger audience with YouTube Shorts.

To read more about increase E-commerce sales, check out How to use videos to increase e-commerce sales? article.