Create an Email Newsletter that Grows your Business Focus
Create an Email Newsletter that Grows your Business Focus
You’re already researching and learning every day in your industry. Why not share those insights in a branded email newsletter?
The key to effective content marketing strategies is providing high-value content to your audience without the expectation of a sale. It’s about sharing knowledge, setting your business apart, and creating lasting bonds of trust with potential consumers.
The email newsletter is the perfect candidate for you to do all of those things. What’s great about email newsletters is that it requires consistency (but not necessarily daily) and a commitment to the long-term. Once your templates are set up, all that your team has to do is populate it with content… and that content doesn’t even have to be yours!
Here’s how to create an email newsletter that grows your business focus.
Table of Contents
Benefits of a Branded Email Newsletter
There are advantages to creating a branded email newsletter – and you can’t just chalk it up to producing more content. Email newsletter content is unique and building an email database that’s engaged is seriously valuable.
Here are some of the best advantages of a branded email newsletter content strategy:
- Email newsletters can drive sales in the long run with an engaged audience
- Connect with your customers where they live (email inbox) instead of having them come to you on your website, social media, or other content spaces
- Boost social media following and engagement with other great content that you’re already producing by simply including it in your email newsletter content
- Increase traffic to your website by providing content teasers in the email that create click-throughs to the valuable content on your website
- On average, every $1 spent on email marketing provides a return of $45 if done correctly. Small risk, big reward!
How to Set up Your Branded Email Newsletter
- Decide on a strategy. Are you going to share link roundups outside of your original content? Are you going to create VIP-style information? Will you make use of your email newsletters to advertise new content or educate your audience in new ways? Settle on what makes sense for you and your audience.
- Sign up with an email marketing provider (if you haven’t already). One of the most popular in the realm is Mailchimp because it is so easy to use.
- Embed newsletter subscription areas on your website in your header or footer.
- Provide incentives or a reason for subscribers to sign up for your newsletter list.
- Create your email newsletter template – and make it match your branding! Do your best to create aesthetically pleasing content that can be accessed across multiple platforms (mobile and desktop).
- Abide by any legal compliance or opt-in rules for sending emails.
- Provide a space to unsubscribe directly on the newsletter template for anyone who has accidentally signed up or isn’t enjoying the newsletter content.
- Experiment with headers and content to find your optimal style of communication.
- Leverage your engaged email audience in new ways – ask for their feedback on new products or provide exclusive or “early bird” sales codes. Keeping your email subscription audience engaged and excited is the best way to build loyalty with customers over time.
Conclusion
What are you waiting for? Email marketing is low risk (with a big potential reward) and can be an incredibly fun project for someone on your team. You’re already creating great content, marketing in other ways, and learning every day in your industry… share those insights via an email newsletter as a new way to engage your consumers.
To read more about Email Marketing Strategy, check out Email Marketing Strategy and Tips for Successful Campaigns article.
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