How to Sell on Instagram with Instagram Shopping

Instagram Shopping allows users to find new brands and products and buy them in just a few steps. 90% of Instagram users follow businesses online. It makes it easier for retailers to tag products in posts and build online stores. Also, they get to streamline the entire customer journey from discovery to checkout.

This article will teach you how to sell on Instagram with Instagram Shopping to enhance online sales.

How to Use Instagram Shopping on a Smartphone

Remember! Your start is crucial! Instagram is a fantastic tool for product promotion and sales. Before you begin, make sure:

Your personal Instagram account is now a business account.
Your company sells actual items that meet Instagram’s specifications.
You’ve linked your Instagram page to a catalog in Facebook’s Business Manager.

Now to the business of the day, these are five steps to get you started and going with Instagram shopping:

1. Tag Research Can Help Your Organic Campaigns

Using hashtags in your organic Instagram posts is the best way to get noticed.

You can monitor how many hashtag impressions each post gets. And how many people who see it aren’t already following you. These numbers will skyrocket the moment you understand hashtagging.

There’s no real process here. Use Discover > Search > Tags to find industry-specific terms. Then you can see how many people are using the hashtag.

When you use the hashtag, your post gets added to Instagram’s Discover queue. Your use of hashtags is dependent on your goal. If your message targets a high-intent audience, use a “comparatively less followed” variety.

You can use Instagram Insights to plan your post schedule. And you can use Hootsuite or Sprout Social to plan your organic social media campaign days before they ever get posted. You get to show off your brand’s personality while showcasing stunning product design and photography. In the case of “link in bio” CTAs, keep updating the link to reflect current offers and focus areas.

2. Run Instagram Ads for Instagram Shopping

Instagram has become a shopping site. Instagram’s research shows that 84% of users want to discover new products. Instagram created shoppable ads to capitalize on the booming mobile shopping trend in the US.

A “shopping ad” on Instagram has product tags. Customers can go directly to a product description page to learn more about the featured item. If your company has its headquarters in the US, you can utilize Instagram checkout ads.

These ads display in feeds or Explore, and you can view them by clicking. Like ordinary Instagram ads, you can create them in Advertisements Manager. And show them to a specific or lookalike audience to find new customers.

3. Use Influencers

Influencer marketing on Instagram is a sure way to get noticed.

Instagram’s “influencers,” or individuals well-known for their work in a particular industry, are worth $5.8 billion. They act as brand ambassadors for your small business in exchange for money, free items, or notoriety.

The rise of micro-influencers has opened the door for smaller businesses to work with influencers. And enhance their sales on Instagram too.

4. Collect User-Generated Material in One Place

If your product is famous, customers will likely share it on social media. Fill your feed with user-generated content to maximize Instagram’s shopping features.

5. Automate Client Service With DMs.

It’s no surprise that Instagram has over a billion active users. Brands and creators can oversee the entire sales process without ever leaving Instagram.

Inquiries about customer service will grow when sales involvement increases on the site. The number of communications can overwhelm any account owner or support team. Fortunately, systems like ManyChat exist to automate customer assistance and enhance online purchases.

Instagram Shopping Success Requires Buy-In

To get the most out of Instagram, you must first commit to using it as a marketing tool. You can run ads, influencer posts, and organic campaigns even with a limited budget. Follow these five simple ways to make a lot of money with Instagram sales. Don’t forget to use reels and go live from time to time!

To read more about Affiliate Marketing on Instagram, check out Affiliate Marketing on Instagram: 5 Ways to Make More Money article.