There was a time we relied on May fairs and town squares for our needs and wants. Soon, modest stores enticed customers with promises of a more personal encounter and weather protection. With the opening of boutiques in the late 1800s, “shopping” became a social affair. With time, shopping malls began to appear. They immediately proved popular with both families and youth alike.

Finally, online shopping began in the early 21st century and has since become the preferred method worldwide. Most consumers use Amazon to find what they’re looking for, study, buy and return home. The next day, their goods get shipped. But though it saves us time and money, somehow, it lacks the enthusiasm shopping once had.

Social Commerce changes this by reintroducing pleasure into the purchasing process. And here’s how it works:

“Social commerce” is the act of making and selling products online.

With social commerce, you may buy and sell items like you usually would while building a sense of community. So people can be consumers, creators, influencers, and sellers in our global village. It shifts power from large businesses to people.

The change affects all brands, stores, and platforms. It’s too vital to ignore! There is a lot of information on the change, and who is behind it. And what it means for businesses of all kinds.