TikTok vs YouTube: What Should You Choose for 2022

Video content is dominating the digital landscape. For marketers, it’s no longer the question of should you be doing video. Instead, the question is, where should you place your videos? As a business owner or entrepreneur, there are many opportunities to invest in video marketing to increase sales and brand growth. Today, there is a lot of curiosity about TikTok vs YouTube, and which platform is better for your videos.

The truth is, there is no such thing as the “best” platform for marketing. All marketers should be tailoring their efforts to their target audience since that’s who you want to reach. If your audience is present on Facebook more than on TikTok, you must promote your video content on that platform. However, this guide will take a deeper dive into whether TikTok or YouTube is the better platform for your brand.

TikTok vs YouTube: Overview

TikTok

TikTok has 689 million monthly active users across the world. Ninety percent of those users open the app multiple times a day. The content on this app is very versatile and has popular genres like music, dancing, cooking, comedy, and business advice. TikTok’s growth these last few years has been tremendous and has stayed on a steady incline since the pandemic.

TikTok’s user ability made the platform popular in today’s social media environment. One of the app’s standout features is giving users the ability to easily add or record videos from their phones and add music, captions, stickers, and even effects to the final edit. Although this platform is used for passive content, many big-name brands use it to increase brand awareness.

YouTube

YouTube is the second most visited platform worldwide, with over 2 billion active users. It makes up for a 3rd of the world’s entire internet engagement. Users of this platform watch a combined one billion hours of content daily. Unlike TikTok, YouTube ranges from short to long-form content and has a wide range of topics like politics, news, entertainment, sports, etc.

Over the years, the platform has continued to grow due to ease of use and access, appeal to a border audience, content volume, and massive user base. Due to longevity, YouTube has been at the forefront of creative monetization for years and allows many of its creators to be a part of their YouTube Partners Program and make money from ad sales.

TikTok vs YouTube: What Does it Mean for Marketers?

In terms of audience size, YouTube is a giant platform. It offers a gigantic pool of potential customers. In 2021 YouTube net $6.8 billion in ad revenues and is expected to grow in the upcoming years. In contrast, TikTok has a unique audience of 130 million, with $500 million reported for ad revenue in 2021.

Both YouTube and TikTok provide marketers with ample opportunity to grow their brand and increase sales. However, the difference between the two is the audience’s age. TikTok has an age range of 16 to 24 and is doing everything can retain that audience. That same audience makes up 20 percent on YouTube.

Conclusion

TikTok vs YouTube, so which is right for you? If you’re looking to invest in the future, TikTok is the way to go. If you are looking to reach a broad audience, then YouTube is the route for you. For marketers, more distribution channels mean more advertising possibilities. Whichever media avenue you choose for your go-to advertising platform is solely up to what you are trying to accomplish.

To read more about increase E-commerce sales, check out How to use videos to increase e-commerce sales? article.