The Ultimate Keyword Research Guide for SEO
The Ultimate Keyword Research Guide for SEO
Search engine optimization is all about airtight behind-the-scenes research. With SEO strategy, where to start can often be the most overwhelming piece.
Keywords are the way that you define your brand, products, content, and drive audience engagement with your website. Think of keywords as the phrases or words that your potential customer or audience is plugging into search engines (like Google).
Throughout all of your content, your keywords should remain consistent, relevant, and well-researched to make the most impact on your SEO ranking. Keywords are important for social media, website, blog, and advertising content. Pretty much anywhere that you’re publishing written copy, it is important to consider keyword strategy. Having a solid SEO strategy means a stronger chance that your audience will find you as they’re using a search engine.
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Why are keywords important?
Keywords and key phrases are all about anticipating your customer needs and ensuring that you’re on-trend in your industry. Keep in mind that a great SEO strategy can be another opportunity to speak directly to your customer.
How do I complete my keyword research for SEO?
1. Make a list of topics relevant to your business, brand, or product
First and foremost, create a spreadsheet with general categories for your keywords. If you have already created content for your website, you may already be familiar with many of the topics or keywords.
Keep the list short with about 5-10 topics that are general about your industry but specific enough to your brand, product, or business.
2. Expand each topic with phrases that your customers use
If possible, speak to your coworkers and employees to see if anyone else has some keywords or phrases that they can think of based on your broad topic categories. Customer-facing employees will be incredibly helpful here.
3. Explore related search terms and topics related search terms
You can also use a paid keyword suggestion database that will provide you with tools and performance metrics for various key phrases (plus related search terms and topics).
4. Analyze the strength of your selected keywords
This step will also probably require a paid keyword search tool that will help you to explore how well-performing your keywords and phrases are. If you can find a free tool or a way to do this yourself – go for it!
5. Put your keywords into practice!
Start developing content using your keyword research and phrases. This will help you to put together a much stronger brand, content focus, and could even inspire you for social media or blog content moving forward. Ensure that all of your data is shareable across the company so that everyone understands how to use keywords and why keywords are important.
Conclusion
SEO is rapidly becoming one of the most important pieces of digital marketing strategy in 2022. If your content, website, and advertising are not easily searched by users (or algorithms) you will be lost in a sea of competitor content. Put this ultimate guide to the test and continue to optimize your content as much as possible!
To read more about how important is SEO for business, check out Why SEO is important for business? article.
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