Latest E-commerce Trends 2022: What You Need to Know
Latest E-commerce Trends 2022: What You Need to Know
E-commerce trends have been on a steady incline since 2020. As we enter the 3rd year into the pandemic, what will happen to global commerce, and how can entrepreneurs and merchants prepare for rapidly evolving e-commerce trends?
The defining moment for e-commerce in 2021 was the major change to privacy data initiated by Apple, taking a key source of information for e-commerce brands. This change allowed Apple users to opt-out of data tracking on iOS 14.5, which resulted in Facebook losing access to valuable user data behavior for ad targeting.
Many e-commerce brands saw a big decrease in ad effectiveness and suffered a greater revenue loss because of slipping performance inaccuracy. Yet despite these changes, shopping remained steady in 2021, proving consumers still want to buy.
Table of Contents
2022 E-commerce Trends
The explosion of e-commerce has been monitored closely and will continue to rise throughout the next few years. Here are some educated guesses on e-commerce trends for 2022.
Highly Optimized Websites for Conversion
Being tech-savvy in today’s world has indeed proven more profitable for brands. Big brands like Nike are pulling the outlet store approach to make better sales digitally, and claim their e-commerce sales soared by 82% the past year. Brands that were already native in digital will extend their categories on their websites to better accommodate the trending e-commerce consumers.
Optimizing your website for e-commerce trends ensures consumers will find products faster through a better user experience. Websites are the digital front door and will be an influential factor in e-commerce sales in 2022.
Augmented and Virtual Reality
Augmented Reality and Virtual Reality bridge the gap between experience and action. AR and VR are predicted to be huge in the year 2022, as more brands are seeking to persuade consumers to buy through a personalized experience.
Not only is this a smart marketing tactic to improve e-commerce sales, but it also increases brand trust and recognition. Brands that are willing to showcase development and experience through AR and VR will change the dynamic between consumer and seller.
Enhanced Distribution Methods
Amazon has this down to a T, offering a Prime subscription to consumers who want their e-commerce purchases in their hands the very next day. If your delivery estimates are too slow, consumers may go somewhere else with a quicker distribution. Multilayer distribution, enhanced supply chains, and software-assisted fulfillment will lead to bigger profits for e-commerce brands.
Focus on Sustainability
Consumers are growing increasingly dedicated to sustainable brands. “Renewable” and “sustainable” are no longer just buzzwords, as we’re seeing a major shift in consumer values. In the past few years, monthly searches for sustainable products and brands have skyrocketed. As a result, brands are turning away from plastic packaging and increasing their efforts to recycle.
Prepare for E-commerce Trends of 2022
As you can see, e-commerce trends are rapidly evolving to meet consumer demands and preferences. Emerging technology like Virtual Reality, changing Google policies, and smartphones are defining a new era of consumerism. To get the best results, stay up to date with e-commerce trends for 2022 to optimize your consumer’s experience with your brand.
Related Posts
