How to Use Google Remarketing for Ecommerce?

Many e-commerce businesses rely on Google ads to attract virtual foot traffic. The evolving functionalities of Google have made it increasingly important for marketers to capitalize on them. Knowing what ad strategies to implement into Google can be challenging to learn alone. There are so many technicalities involved in the process.
Below, we have provided insight into why you should be considering Google remarketing tactics as your strategy for your e-commerce business.

Getting already interested customers back onto your website or mobile app will increase your conversation rate and help close sales. This article discusses the ins and outs of Google remarketing and how it will benefit your e-commerce business.

What is Google Remarketing?

Google Remarketing is a technique used to promote products to customers who have shown interest in your brand by either interacting with your website or an online channel like a mobile app. Otherwise known as dynamic remarketing, this tactic is a conversion boosting tool and uses product pictures and information from your website to show a personalized at to the consumer. The ads appear through Google Display Network while that user is surfing the internet.

Google Remarketing uses cookies to collect data from its users to generate high-targeted display ads. This technology allows e-commerce businesses to show ads mostly related to what the user was interested in on the website. As a result, these advertisements have a higher chance of attracting more virtual traffic and increasing sales.

Why Your E-commerce Business Needs Google Remarketing?

Google remarketing is essential to e-commerce brands because it allows you to get super specific when targeting consumers. You can target all visitor types such as home page visitors, service page visitors, users who visited a product type, visitors who searched, visitors who added a product to their cart, and visitors who made a purchase.

Aside from the ability to target all website visitors, there are many other advantages to incorporating Google Remarketing. Using Google remarketing tactics is one of the cheapest ways to boost brand awareness since customers will be seeing your brand across Google Display. Additionally, the data captured from these ads will help cross-marketing conversions. Sending them an email with the same color or style product they were previously searching for will help increase ROI.

E-commerce Google Remarketing Strategies

Few remarketing strategies to consider when utilizing this tactic for your e-commerce brand. Ultimately, your ad copy and visuals sell to your audience more than anything, so be sure you have an attractive visual and captivating headline. An obvious strategy is to use responsive ads and not just desktop exposure. Mobile-first website design is crucial in the e-commerce industry, so you should tailor your advertising materials to that pathway. Another route is to change your ads to non-converting audiences. It is a more subtle strategy yet effective when done right. Sometimes, being too aggressive can turn people away. Being educational in your value as a business may be a better closing tactic for a particular consumer.

Start your Journey Today

Hopefully, this article has provided insights into why you should be using Google remarketing tactics for your e-commerce business. Don’t be afraid to try different tactics, as one that works with one customer may not work with another. Keep testing remarketing tactics to improve ROI and ensure the success of your business.

To read more about the ROAS, check out ROAS: How to Improve your Return on Advertising Spend in 2022 article.