4 Easy ways to Boost your Google Business Profile

Improving your Google Business Profile can be the easiest route to helping your local business stand out. Luckily, there are some quick tips that you can employ to increase visibility and traffic to your Google Business Profile.

Optimizing your Google Business Profile sounds like much more work than it really is. A few hours spent dedicated to ensuring details are updated, consistent, and content for your audience is newer can be enough to rocket your business upward.
Here are some quick tips to win with Google Business Profile.

How to Use Google My Business Profile to Increase Customer Acquisition in 2022

1. Set up a solid Profile

If you’re already logged into a Google account, you are also automatically logged into a Google Business Profile Manager. From the homepage of Google Business Profile, begin by entering your business name and details. Be sure to include a physical location, pictures, select the appropriate category for your business, and other business details (phone, web address, hours of operation).

Setting up, verifying, and double checking your Google Business Profile is the first step to making some serious impact for your business. Stay on top of the little details for this listing to ensure customers are informed. For example, if your hours of operation change – be sure to update this information as soon as possible.

2. Avoid Spammy or “Black Hat” Marketing Tactics

Instead of putting your energy into tactics that aren’t going to benefit your business, focus on what you can do to maximize the effect of authentic reviews. Checking, analyzing, and responding to reviews can be a great technique to improve your performance in the Google search algorithm.

Ensure that you are attempting to right any wrongs with customers who have left negative or subpar reviews. While negative reviews can help your business appear authentic and trustworthy, you should also diligently review the criticism and ensure that you’re considering changes to operations.

3. Always Respond to Reviews (especially Negative)

Once you know what topics and how much content to produce, you can determine who on your team will be responsible for each piece of the puzzle. For example: Maybe one person writes, another does research or fact-checking, and someone else is in charge of editing. Your content creator’s goal is to create an engaging narrative that incorporates facts or product details without sounding too sales. With this strategy, you’ll ensure your pieces are consistent in tone and style through each step of the process.

4. Add Real Images/Videos of your Business

Your Google Business Profile already includes a logo and cover photo for your business. Add additional photos that are consistent with your brand to appear more recognizable to customers.

You can also use images and photos on your Google Business Profile to show off your meals, menus, dining room, aesthetic, staff, products, and more. Videos can also be a great way to immerse potential future customers in your business’s atmosphere.

The Secret to Google Business Profile?

Google wants you to optimize your business’s local profile and information. It is ideally aiming to create healthy competition amidst local businesses like yours. The goal for Google is to provide a great user experience that’s reliable for customers researching information. The more that you’re able to provide Google in its mission to do that… the better for your business.

Conclusion

With some consistent review and maintenance, Google Business Profile can seriously impact a business’s bottom line over time. Let the right customers come to you based on their own research about your business, service, and products.

To read more about the reasons why negative reviews help SEO & online reputation, check out 5 Reasons Why Negative Reviews Help SEO & Online Reputation Management article.