Google Trends: 5 Ways to Use it for Marketing
Google Trends: 5 Ways to Use it for Marketing
Google Trends is a free search tool that Google provides for various uses. It’s there to evaluate patterns and popularity of specific keywords and phrases over time and geography. The application offers many features useful for digital marketers and SEO specialists. Even regular bloggers have a use for it. For example, it compares the search volume of a keyword to the entire search volume in a particular location.
Table of Contents
Why Should You Use Google Trends?
We’re often preoccupied with creating the most relevant content possible. Still, we should also strive to maximize our efforts by determining the best time and platform to publish a piece of content. Some advantages of utilizing Google Trends include the following:
- It helps you look for exciting content,
- It encourages creativity,
- And it helps you identify and leverage seasonal trends.
Google Trends: How to Use it For Marketing
Google Trends offers numerous ways to quantify and interpret data. And it consists of four sections:
- Explore
- Trending Searches
- Year in Search
- Subscriptions
Let’s look at five ways to use Google Trends for marketing:
1. Product Research
2. Market Research
Do you need to figure out how much demand there is for your product or service before launching it in a new market?
Google Trends Explore can assist you in determining how seasonality and geography may impact your product or service. For example, if you have a cosmetics line that sells hair oils, you can choose the category in the settings. And the tool will show you what users are looking for in that category. This function will help you determine precisely what your target market is most interested in.
To read more about Market Research, check out Market Research Step-by-Step Guide for Marketers article.
3. Get Social Media Campaign Ideas
You may utilize Google Trends and organic search searches for social media marketing. Google Trends assists you in building a large social following while still coming up with intriguing content to promote. You may use the related searches area to find out what’s trending and create creatives and copy around it.
4. Keyword Research
Numerous keyword research tools assess the monthly search volume. It’s difficult to tell if searches for the topic are trending up or down. Unless you’ve been watching the data monthly. But Google Trends can help you match your monthly search traffic with directional data.
You can identify relevant inquiries that are on the rise to include in your keyword list while checking trends for your keywords. If you’re unsure what people are looking for, use Google’s suggested topic in auto-complete. Additionally, look at “Related searches,” which are filtered by top queries. . Add up to five terms to compare once you’ve found them in the related queries.
To read more about Keyword Research, check out The Ultimate Keyword Research Guide for SEO article.
5. Competitor Analysis
Staying ahead in the industry requires more than just concentrating on yourself. You must monitor your competition, and Google Trends is one tool for doing so. With it, you can compare your brand to your competitor’s by searching for terms with both.
For instance, to find out which keyword receives the most searches, you might search Apple and Samsung phones. And, as a result, determine which brands customers prefer. Look into other trends if you believe your rivals are outperforming you. You use their brand names to discover what they’re doing that’s attracting so much attention.
To read more about Competitor Analysis, check out Competitor Analysis: How to Improve your Digital Marketing article.
Conclusion
In all, whether you want to improve blog traffic or attract more clients, Google Trends is an effective tool. It is very user-friendly and free. You get to be creative and efficient at zero cost. Even beginners in digital marketing and SEO can benefit from it and will have no trouble using it.
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