5 Essential Marketing Tools for Your Business
5 Essential Marketing Tools for Your Business
Here’s how to make your marketing life easier using 5 tools for digital marketing that every business should consider (including software tool suggestions).
Table of Contents
Project Management and Planning Tools
A major piece of every digital marketer’s job is planning. A strong plan is almost as vital as a smooth execution. The plan is the foundation on which all of your business’s work will be built – so it has to be right.
Luckily, there are loads of collaborative project management tools and programs to help your team better plan. The key to a great planning marketing tool is for the software to feel intuitive, user-friendly, aesthetically pleasing, and simple.
Digital marketing experts recommend:
- Trello: A software that can be used collaboratively to create project boards, to-do lists, and other digital organization functions.
- Asana: A software, powered through Google, that is also collaborative and can help any size of business manage projects end-to-end.
- Notion: A larger software with more capabilities to project manage, create collaborative calendars and documents, and develop vision boards.
Collaborative Workplace Tools
As remote work and work-from-home flexibility become more popular, the need for collaborative workspace tools is also on the rise. Whether it’s communication tools, collaborative project tools, or ways to provide feedback on larger projects. To grow and thrive into 2022 and beyond, teams should seriously consider collaborative workplace tools to streamline efficiency.
Digital marketing experts recommend:
- Google Docs/Sheets/Slides: Work on the same project simultaneously with this tool as you live edit or review content together.
- Notion: This software is so flexible to a business’ needs that it’s going to hit just about every type of tool on this list.
- Zoom Whiteboard: Use the whiteboard to collaborate digitally during a meeting – this is an underused piece of the software!
Email Marketing Tools
Some experts try to say that email is dead. But, digital marketers know better. An engaged email database can be thrilled by authentic and genuine email marketing strategies. Consider developing an email newsletter that provides education (not just promotional emails all the time) for your business.
If you’re looking to up your email marketing game – it’s imperative to use an email marketing software that provides you with the right metrics to measure your success. It’s also great to use something that gives you many options and segmentation but is still user-friendly and intuitive.
Digital marketing experts recommend:
- Mailchimp: Hands down, the most used platform for email marketing campaigns because of its intuitive design and abilities.
- Hubspot Email Marketing: Those who are already using CRM software like Hubspot may find it easier to just plug in your email marketing strategy directly into your existing database.
- Sender: A free email marketing tool, this software prides itself on deliverability and stunning email template creation with no HTML knowledge required.
Social Media Automation Tools
A social media presence is a must these days for businesses. However, social media marketing can also be a massive time suck. For small to medium-sized businesses, social media automation tools are exactly what’s needed.
By automating social media posting, you can free up time throughout your day. Assign one team member to create content 2-3 days per month, schedule it to be posted, and forget about it until next month. This kind of marketing tool is perfect to increase efficiency and reduce distractions (like being on social media for half of your day).
Digital marketing experts recommend:
- Buffer: Automate posting through Buffer and take advantage of some of its metrics and reporting features as well to make your job easier.
- Hootsuite: Slightly less intuitive than Buffer, this platform is a great alternative for those who would like to efficiently automate social media content and measure metrics.
- SocialPilot: A third alternative for automating social media posts and maintaining efficient reporting. Make use of their social media calendar to monitor all of your campaigns over time.
Communication Tools
Digital marketing experts recommend:
- ZOOM: A way to connect virtually using video, audio, and chat functions. This software has become a workplace staple since the start of the pandemic.
- Slack: Slack brings the “chat room” aesthetic to the workplace with a great messaging system that can connect teams anywhere and anytime.
- Microsoft Teams: Microsoft teams is the buttoned-up version of these communications tools with seamless integration into other Microsoft programs and software.
Conclusion
To read more about Marketing Strategy check out A step-by-step guide to build a digital marketing strategy article.
Related Posts
