YouTube SEO: Quickest Way to Rank First

YouTube is the second most popular search engine on the internet. With its user-friendliness combined with the high demand for video content, YouTube gets 3 billion searches per month on the platform, and it keeps growing.

YouTube is owned by Google making it easy to improve your channel’s SEO for a higher ranking. Both search engines use the same algorithms for website and video ranking. They focus on providing the best experience for the user. But because YouTube is its search engine, it also has a few other best SEO practices. Below are a few tips on how to improve your YouTube SEO.

Keyword Research

Like always, the best way to improve YouTube SEO, or any SEO really, is by doing keyword research. YouTube is very popular for “how-to” videos. A quick way to figure out the best keywords is to use YouTube’s predicted search before uploading your video.

Look up other videos similar to yours on YouTube and sort through the most popular ones. Choose keywords that are the most commonly used among the top-ranking videos. You can also use a keyword research tool, like Google Adwords, to see how often something getting searched by volume.

Optimize Your Video Title

When describing any form of content, such as a video title, always incorporate the top keywords into the headline. Matching the intent of your video to a keyword most searched by your desired audience is what’s going to improve your SEO.

We recommend including those keywords in your title, and you will receive bonus points if you solve a problem in the title.

Utilize Those Keywords in the Description and Tags

One of the most important ranking factors on YouTube is having a solid, optimized video description. YouTube evaluates every aspect of your video, like the description, thumbnail, and even closed captions.

To improve YouTube SEO, put your most important keywords in the first couple sentences of your description. The description should be no longer than 200 words.

Additionally, utilize tags to get better results. Hashtags are used on social platforms to make content easier to find for users, and YouTube is no different.

Applying the tactics mentioned above will not only improve your YouTube SEO but will also increase brand visibility.

YouTube Content for Business

The quality is in the content, so the stronger the visuals and messaging, the better it will do. A good content marketing plan should consist of many different subjects that provide value to your audience. Are you offering them videos that are useful, entertaining, or educational? Host a virtual Q&A, review products or services, or create tutorials to provide your audience with relevant content. There are many possibilities to improve YouTube SEO, but having optimized keywords paired with a valuable video will ultimately push the needle for your business.

To read more about YouTube Shorts, check out How to Make YouTube Shorts: Everything You Need to Know article.