Top 5 TikTok Video Tactics to Gain More Followers

TikTok has grown to be one of the most popular platforms for users to engage on. TikTok is a popular short-form video platform that allows users to create and post short videos on any topic. The app has 1 billion active users and has shown more growth in terms of popularity in the last two years.

With this broad range of active users, TikTok videos have the potential to be a tremendous marketing strategy if used correctly. Like most social media platforms, it takes different techniques and strategies to gain more followers to grow your brand. Below are the top five TikTok video trends to increase following.

Find Your Niche

The beauty of TikTok is that you can go viral for just about any category out there. Posting about a topic that you’re interested in and sticking to it gives your account some consistency, which will translate to more people following you with that same interest. There are lots of popular users who have found their niche, like cooking videos, cute animal videos, making art, etc. Finding a niche for TikTok videos and posting consistently will give your followers something to look forward to.

Create Trending Content

TikTok is all about creating engaging content to build followers. Trending topics differ on each social media platform, but for the most part, people are engaging in the same kind of content. Such topics for TikTok videos include popular dances, transitions, challenges, and hashtags. When trying to gain more followers using TikTok videos, posting trending content is one of the best strategies.

Utilize the Right Hashtags

Using the right hashtags on your TikTok videos will get you further on this app than any other. Thanks to TikTok’s algorithm, hashtags are a great way to increase visibility and rank higher on the For You page. Do a quick search on trending hashtags and record a video with similar content. The reason this strategy works is that you are making content with a high probability to be engaged with.

Perform a Duet with Popular Users

TikTok has an awesome feature where you can duet another video, meaning you can record your video alongside an active replay of another video, and it will play side by side. A duet is a perfect way to utilize TikToks functionality and obtain high-quality engagement. Additionally, if you duet with someone with your same niche, there is a high possibility of gaining more followers since they are interested in the same things.

Add Popular Music to Your TikTok Videos

Like hashtags, utilizing the trending TikTok sounds will help increase your video’s visibility. TikTok provides popular sounds for users every week, and you can use these sounds in your TikTok videos to engage other users. By using trending songs, the users looking for that particular sound will come across your video in their search, leading to potential growth.

Get More Followers on TikTok Today

Get started on these tactics to increase your following. You can begin by gathering information and researching trending topics, sounds, and hashtags to boost your brand’s visibility. Using TikTok videos to engage with your audience is a great way to generate revenue for your brand.

To read more about which platform you choose to use for your videos, check out TikTok vs YouTube: What Should You Choose for 2022 article.