Ideas to Grow Your LinkedIn Page Followers in 2022

LinkedIn is one of the most crucial social networking platforms for business professionals. LinkedIn hosts over 700 million professionals, meaning there are plenty of opportunities to connect with like-minded people within your industry. With the explosion of the work-from-home culture, there has been no better time to take advantage of LinkedIn’s networking opportunities.

To connect with people on this platform, you have to post consistent content that contains the value. Unlike Twitter or Facebook, where it’s encouraged to post what’s on your mind, LinkedIn is a little more complex than that. LinkedIn can help promote your brand, connect you to your desired industry, and research the company you are interested in. So how do you attract the right people to connect with? Here are a few ideas on how to grow your LinkedIn page followers for your benefit.

Optimize Your Profile

The first step is to get the basics right. While content is key, you want to set up your page in a way that makes it valuable to follow by telling your audience who you are. Filling out all the required information will tailor LinkedIn’s algorithms to benefit you. By filling out your name, company, position, overview, and mission, you are telling LinkedIn your preferences and industry specifics that will help you stand out. When others search for your industry or company, your page will show up in their search results.

Post Creative Content

You will always get points for creativity no matter what platform you’re on, and LinkedIn is no different. Posting thoughtful, valuable, and educational content will get you lots of engagement and a broader reach on LinkedIn. LinkedIn is a platform that is filled with entrepreneurs, CEOs, and other people in high-ranking positions within their companies. To grow your LinkedIn page followers, post engaging content that will catch the eye of these leaders.

It is a crucial step to growing your following, as 88% of decision-makers on the LinkedIn claim that thought-provoking content plays a role in the perception of a company. Videos, blogs, and any other short or long-form content works well on this platform. Be sure to incorporate all kinds of content to expand your LinkedIn page followers.

Share Content Related to Your Industry

Aside from posting high-quality content on your page, it’s important to share industry news as well to increase your search ranking. Sharing industry news or updates will catch the attention of others interested and promote your company as an industry resource. Establishing your brand as credible and up to date on current events will increase your brand’s reputation, and in turn, grow your LinkedIn page followers.

Join Conversations Frequently

Just like any other social platform, it’s important to join other conversations that are happening on your feed as well. You want your page to appear interactive and approachable to new visitors. Engaging with your community instead of sticking to one-sided dialogues with hashtags will create opportunities for real-time interactions. This tactic will increase your LinkedIn page followers and help build a strong community through connections.

Grow Your LinkedIn Page Following Today

There are so many advantages to LinkedIn, and the best way to capitalize on them is by using these tips to grow your following. Not only will you create meaningful business relationships, but you will have formed a solid professional reputation to expand brand growth.

To read more about Linkedin Advertising check out A Step-by-Step Guide to Better Linkedin Advertising article.