How to Write a Selling Copy Using The AIDA Model?

Effective digital marketing is necessary for this era to create an online presence and gain profits.
The top thing that helps many people form a selling copy is the AIDA model. Most companies use this formula to run effective ad campaigns and sell products.
Do you want to learn more about writing a selling copy using the AIDA model? You are in the right place. Here’s what you need to know.

What Is AIDA Model?

AIDA model is a marketing blueprint that will help you advertise and form a selling copy. It targets all the points of a customer’s journey about buying a product. For instance, it covers everything from getting to know about a selling copy and purchasing it.

This marketing model includes four stages to help you target your audience. These include:

Attention
Interest
Desire
Action

AIDA Model: Stages

Attention – Stage 1

The top way to write a selling copy using the AIDA model is by following the different stages in sequence. You must create a long-lasting impression to ensure attention throughout your campaign. A thought-provoking sales copy can help you grab attention.

You should also personalize the copy to fit your target audience’s needs. Your main aim should invoke a sense of urgency and highlight a special offer to gain the best attention. Using your words and unique techniques is the best way to get this step right.

A prime example of this stage is Mini Cooper. The brand attracted an audience by leaving empty giant cardboards with torn gift wrapping in New Amsterdam streets. Besides that, the carton also had a drawing model and the name of Mini Cooper printed for awareness.

Interest – Stage 2

The next stage of forming a selling copy is maintaining clients’ interest in the sales copy. There is no point in great attention if the customer is not captivated by the offer. You can get this step right by highlighting stories in your copy to engage the audience.

Besides that, you should use engaging opening sentences to keep your audience’s interest piqued. Adding humor is another way to write a selling copy using the AIDA model. Sharing interesting facts and accurate statistics will also improve your reliability in maintaining a customer’s interest.

A prime example of this stage is Adidas’s partnership with Lionel Messi. The ad was about a pair of football shoes and showed the footwear emitting a spark. To complement this, the brand used the tagline of every team needing a spark for playing.

Desire – Stage 3

This is another step of the AIDA model necessary to ensure that the customer buys your service. Remember that this stage can be achieved simultaneously with the earlier step. The selling copy must make the customer want to work with you. Your text should emphasize how you can help the audience improve their lives.

The best way to get this step right is by promoting the benefits of your service instead of its features. A persuasive language will help you make the customer work with you. Mentioning limited-time offers, discount codes, and using eye-catching visuals are some examples of evoking desire.

A great example of this stage is the “Where’s the Beef” ad of Wendy’s. It aimed to highlight the fact that this brand offers more meat in their food than other companies.

Call To Action – Stage 4

Finally, your campaign must make the consumer take action and purchase your service. This stage does not require writing lengthy text and highlighting multiple things. Keep things concise and simplified while guiding the customer.

A prime example of promoting a call to action is by providing a link to the next step. You can include a CTA button to allow the customer to act on their desire and get your service. A clickable link is also suitable for turning the person into a buyer.

A superb example of this stage is Amazon’s EMI options. These encourage customers to buy a thing even when they’re on a tight budget. The installments push to get the item without feeling burdened about funds.

An Excellent AIDA Model Example

This post from Expression Fiber Arts will help you understand all the steps of the AIDA model instantly.

The post gets the first stage of capturing attention right by mentioning the arrival of new colors and a discount for its limited edition. Besides that, the brand maintains interest by offering different coupon codes and mentioning a live session.

The company offers a description of the product, multiple images, and different things you can use to invoke desire. Lastly, the brand promotes a call to action by offering a link to the product and another link to the patterns you can make.

Conclusion

This is everything you need to know about writing a selling copy using the AIDA model. Focusing on these four stages will help you run a successful marketing campaign.

To read more about Content Marketing check out Why Content Marketing is essential for SMEs? article.