Search Ads 360: All You Need to Know

Today, we talk about such things as metaverses which we once thought only existed in books and movies. So, yeah! A lot is changing. Something else that’s changing is how people search for things online. And also, their expectations every time they click on ads keep evolving. This constant change in society is becoming more difficult for advertisers to manage. Hence, Google saw the need to build an all-in-one interface for advertisers to manage their campaigns all from a window. And they’ve been able to achieve that by updating their Search Ads 360.

At a glance, the new search ads 360 has these three main features. It’s got an outlook most advertisers are familiar with from working on Google and Microsoft Ads. It also allows users to work on different search engines — all from one platform. And lastly, a unique addition you’d find only on Google, which allows for better management and automation.

The New Google Search Ads 360 Look and Navigation

We are sure one major issue we face when using a new/updated software is finding our way around. How often have you had to go back to your search engine to locate where a particular function now resides. Doing that can be stressful.

However, Google didn’t only build the new search ads from the same engine that powers Google Ads. But they also ensured that the outlook appeared the same. This way, every user of Google ads and others like Microsoft ads will find their way around easily. And that’s the point anyway!

It’s to be a one-stop for all these advertising platforms. So, it’s only fitting that it looks the part and saves us time moving from one platform to another. While it also saves us time finding where to carry out a new function

Search Ads 360: Enhanced Search Engine Support

It won’t be 360 if it doesn’t encompass every tool an advertiser plans to use. With the new search ads 360, you can access even more tools like never before! There is now support for over ten extra Microsoft Advertising features.

These include responsive search ads, local inventory ads, and call extensions. Also, there are more Microsoft audience types like the customer match. But these aren’t all! There’s also ongoing support for Yahoo! Japan features, which many of us will love to use. There are the Dynamic Ads For Search and Sitelink extension scheduling.

The whole idea is simple. Now, you can get more work done without switching between tools. And Google promises to keep adding support for more partner features in the nearest future.

The Advanced Enterprise Innovations

With the new search ads 360, you can centralize and scale your daily activities. You get to do this with a single click, making changes across your different advertising platforms. Features enabling this include campaign management, automated rules, and labels.

Search Ads 360: Future Projections

While we have these three ready, Google promised to release more features before the end of 2022. It includes Templates — a merge of two older features: inventory management and ad builder.

To come is also the Performance center, which is more of an update to the current budget management feature. With this, you’ll be able to conduct forecast research on how much you’ll be spending on advertisements. Not just for Google but across different platforms. With this information, many businesses will be able to write smarter budgets. And make only informed decisions for the foreseeable future.

What should you do next as an advertiser? Well, it’s simple! Get yourself up to date by interacting with the new Google search ads 360. And if you’ve never used it before, this is also an excellent time to get online courses that introduce you to it.

After all, what else would we want than a tool that brings all we use into one window? Nothing! That said — cheers to learning more and scaling your marketing efforts.

To read more about what’s Pay-Per-Click, check out What is Pay-Per-Click (PPC) in Digital Marketing? article.