Landing Page: 3 Ways to Get More Conversion

Check out this scenario: You need to know about email marketing software. After checking from a long list of software, you finally clicked on one that seemed right for you. The web page is so convincing that you immediately subscribed to the software plans. That was a successful conversion. A landing page is for one purpose, conversion.

Your visitor should be able to land on your landing page and respond to your call of action. The rate of successful conversions, like yours, should be high. And as you read along, you will discover three ways to increase conversion on your landing page.

What is a landing page?

It is a page on your website where you collect information from visitors in exchange for a resource, such as an ebook. Visitors enter details such as their name, email address, and job title into a lead-capture form, which collects their contact information.

Landing page: How to get more conversion

1. Improve Your Visual Elements

The design of your landing page matters a lot. It creates the first impression on the minds of your visitors. In designing your page, you want to add visual elements to engage your readers and direct them to the call to action. You can have a hero image that should give your visitor an idea of what you have to offer.

You can include a video on your landing page. In a video, you can communicate.

What you have to offer
What benefit they would gain from responding to your call to action
Testimonial of your previous clients

If you check through several top companies, you will notice they have a hero image or a video which seems to answer all the questions in your mind. You should also seek to answer the questions in your visitor’s mind using a video.

Also, reduce distractions on your landing page as much as possible. Disable pop-ups, and avoid including other links that can draw attention away from the CTA.

2. Create a Convincing Body Text

After putting so much into a great design, the content of your landing page has to be excellent. Your body text should highlight how your service would benefit your potential lead. You also want to make sure your sentences are short and precise. If not, your visitors might get bored from reading and move away from your page. You wouldn’t read a body with a dry headline, so make sure your headline is captivating.

3. Create an Irresistible Call to Action

Firstly, your call to action should begin with the action words like buy, sign, join, save and download. Words that imply urgency like ‘now‘ are also important. In a case where your CTA is not as short as ‘Join now,’ ensure you make use of a conversational tone. A CTA that reads ‘Start my free trial’ will convince a reader more than ‘Start the free trial.‘

Also, ensure that your CTA is very easily visible on the landing page. A bigger font and a contrasting color will help you achieve this.

Conclusion

While taking these steps, you also want to ensure that your landing page takes a short time to load. If your landing page takes a long time to load, your visitor might not be patient enough to see the beautiful content you have prepared. So, implement the steps and experience an increase in conversion.

To read more about how to make an effective content marketing strategy, check out 5 Essential tips for an effective Content Marketing Strategy article.